how: five steps to get where you want
what are your ideas?
what do you want to achieve?
thinking things through from the start saves cost in the end
how do you get where you’re going?
what will you try?
making concrete plans turns initial ideas into real strategies
how should it look?
how will it work?
paying attention to detail creates satisfying and successful design
what will it do?
how will it grow?
testing and improving produces practical and profitable solutions
will needs be met?
will problems be solved?
meeting expectations makes clients, customers and companies happy