case study: Live Native
selling superior skincare
A pioneering company providing unrivalled luxury skincare to salons, spas and health-conscious consumers around the world was slowly becoming a niche brand. With its beautiful presentation underpinned by sound ethical practices, this was a range to be reckoned with – hand-made, cold-pressed, toxin-free, raw, vegan and organic – pure quality ‘from jungle to jar’.
After several years of growth Live Native was ready to step up its ecommerce offering, looking to create a sleek and responsive purchasing experience in line with its uncompromising commitment to customer care. With a solid brand identity in place, the clear business objective for the new website was to distill their spirit and passion for their products into real sales success.
I had designed their original website and online shop and was familiar with the brand. We would evolve the visual identity for the new site to more closely reflect their unique appeal as a luxury beauty company with an innovative edge and an ethical mission.
The pure, natural ingredients – ‘harvested fresh from the forest, the earth and the ocean’ – form the bulk of the imagery, adding life, colour and vitality.
The site targets Live Native’s core customer base as well as reaching out to attract new devotees through friendly photos and fascinating facts.
We kept the navigation clear and simple, presenting content in two main sections: Shop and Discover.
The Shop helps customers find what they’re looking for by drilling down through clear product categories.
The Discover section champions product transparency with plenty of background information on ingredients, usage, health benefits and quality standards.
The website is created in WordPress to enable easy in-house maintenance. Using WooCommerce for the shop provides an intuitive interface for product inventory, adminstration, analytics and CRM.
Business stakeholders are steered to a PDF brochure detailing the range of Live Native Professional treatments and retail products for exclusive use in Spa and Salon.