spread: Ink Global
print & digital
advertising for the airborne
Ink Global, world leader for travel media, publishers of award-winning in-flight magazines, was expanding into the digital sphere. Advertising on printable PDF boarding passes and booking emails offered new opportunities to interact with passengers throughout their journey.
In the first instance I liaised with over 2 dozen brands, designing sets of advertising banners destined for print and digital media. I established a convention for image dimensions and created templates for effective placement of advertising on boarding passes and emails.
brands I worked with include