|Reeds Online

  • digital

The Client

Long established, indispensable bible of almanacs for anyone going to sea

The Brief

  • instructional video for initial online version of print almanac
  • simplicity and clarity essential
  • three-day turnaround from conception to completion

The Response

Five-minute video produced with screen recording software, plotting mouse movements to written script and highlighting interactive hotspots for new users. Using voiceover artist achieves friendlier feel and makes process easy to follow. Titles, video transitions and effects kept clean and simple.