|PayNoExcess

  • digital

The Client

Startup Vehicle accident management company

The Brief

  • website to introduce and sell service as simply as possible
  • message delivered in clear, friendly way
  • in-place branding to underpin design

The Response

Primary colours, little green men and rounded corners create soft springboard for serious information. Company’s bold logomark anchors top righthand corner with wheel-like appearance, pushing main content cheekily off-center. Liberal use of white space ensures copy is cleanly and comprehensibly presented.