|Kennedy Cater

  • digital

The Client

Legal broker and cost consultant

The Brief

  • conceptual design for content-heavy website, integrating visual elements of new branding
  • providing comprehensive information to existing and potential clients
  • wireframes to ensure satisfying user experience
  • look and feel to reflect firm’s primary values of professionalism and innovation
  • home page slider to attract attention and introduce site sections
  • content-led email newsletter

The Response

Wireframes envisage user journey. Design takes inspiration from new branding, using geometric patterns to create unique page layout. Triangle motif defines separate content areas and also serves as virtual ‘legal corners’ (used on legal documents to prevent staples damage) for main dropdown menus. Home page slider and section headers use striking images of iconic architecture to symbolise adventurous, innovative spirit of the firm.

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