|Islington Choral Society

  • logos

The Client

Large non-auditioned community choir

The Brief

Eye-catching logo to capture group’s lively, friendly spirit and musical flexibility

The Response

Won competitive pitch with presentation of fun, fluid logomark incorporating choir’s initials into ersatz musical symbol. Gloucester Extra Condensed bold typeface transmits both authority and wit, at once traditional and modern. Final version chosen from several variations and colourways. Well-loved and used on all choir media and merchandise, with logomark often appearing on its own.