|Helen f Kennedy Photography

  • digital
  • logos

The Client

London-based creative photographer

The Brief

  • eye-catching logo to be used on website and as watermark
  • online gallery with unique design
  • easy to grow and maintain

The Response

Large letterpress logo makes bold statement with crisp Century Gothic typeface reducible in size for use as watermark. Middle initial of photographer’s name suggests ‘f-stop’ of camera and forms brand name. Using ’tilde’ evokes mathematical side of photography and emphasises curves of typeface. It also reappears as large wave underlining central viewing screen of new website. Homepage serves as portal to all image galleries.

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