|Hatstandy Andy

  • digital
  • logos

The Client

London-based dancefloor DJ and producer

The Brief

  • new logo and website to incorporate visual themes from earlier CD
  • designs for website to be built by Flash development team

The Response

Taking inspiration from existing CD cover, visual motifs of lightning, light effects and movement are evolved into energetic logo and website design. Distinctive display font ‘Raveflire’ makes strong yet quirky statement with accompanying swoosh against warm red and maroon tones. Website contents float on evocative backdrop with hatstand as pivotal dynamic force, emanating light and attracting dancers to its power.