Environmental radio series
- branding to communicate series’ News Story approach, environmental agenda and unpretentious style
- typography for existing logomark
- promotional material including banners, business card, magazine adverts and CD
Typewriter fonts convey a classic newsdesk aesthetic; Times New Roman is the classic newspaper lettering. Together they playfully underline the serious nature of these radio shows. Added to existing distinctive radio logomark in planetary blue and green, the logo is complete and becomes part of the brand’s identity. Unimposing yet alluring look and feel successfully rolled out across online and print media.